Zec Media Brand Design

Zec Media is a small company that produces high quality video, photography, and drone imaging for the greater Lansing area and beyond. The client wanted a simple logo that was versatile, geometric, friendly, and most of all, camera related. Through the abstraction of what a camera could be viewed as, together we created a logo that is clean and modular, with each part being easily separable into an icon or wordmark, and having the ability to stand well on their own.

The commission was for a full rebranding, including a new logo and wordmarks, business cards, invoice sheets, and web adverts.


Moodboard


Revised Logo


Sketches and Exploration


Color Palette and Text Guidelines

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